Selling Online: Platforms, Tools and Tactics for UK Makers

Getting your products in front of buyers is its own job, and the platform you pick changes everything — fees, audience, how much control you've got, how much admin you're signing up for. Etsy, Shopify, eBay, Amazon Handmade, Folksy, your own site, social selling — each one suits a different kind of business at a different stage.

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This section covers the lot. Setting up shops, writing listings that actually convert, product photography, pricing for each platform's fee structure, dealing with returns and difficult customers, shipping options, and working out when it's time to move off a marketplace and build something of your own.

Pick what fits where you're at, and ignore the rest until it's relevant.